Natural Med Doc rebrands as AZ Functional Care & Hormones

The Scottsdale functional medicine practice has changed its name, launched a new website and kept the same physicians and patient care model. The update gives patients a clearer path to hormone, thyroid, metabolic and digestive care, along with online booking and expanded lab-access locations.

Why it matters: - The rebrand keeps the same physicians and patient relationships in place while giving the practice a more focused identity around functional care and hormones. - The new website makes it easier for patients to understand services, pricing, care steps and appointment options. - The launch matters for Scottsdale patients seeking longer-term care for hormone, thyroid, metabolic and digestive health.

What happened: - Natural Med Doc is now AZ Functional Care & Hormones. - The Scottsdale practice launched a new website for its functional medicine and hormone care services. - The practice's message is: "Same trusted team. A renewed focus on lifelong health." - The brand change comes with the same physicians continuing to deliver care.

The details: - The practice has more than 15 years of clinical experience and has supported more than 5,000 patients. - Care includes lab testing, physician consultations, personalized treatment plans and ongoing monitoring. - The website explains how each stage of care connects and what patients can expect after reaching out. - Dr. Sarah Bennett, the co-founder and lead practitioner, heads the physician team in Scottsdale. - Dr. Bennett earned her naturopathic medical degree from Sonoran University of Health Sciences and completed a one-year family medicine residency. - Dr. Bennett's interest in preventive medicine began during undergraduate studies in neuroscience. - Dr. Nallely Ibarra, NMD, and Dr. Roxanna Garcia, NMD, also graduated from Sonoran University of Health Sciences. - Dr. Ibarra holds a B.S. in Human Nutrition from Arizona State University and focuses on hormone balance, thyroid, metabolic and digestive health. - Dr. Ibarra is fluent in Spanish. - Dr. Garcia studied neuroscience and cognitive sciences at the University of Arizona and focuses on metabolic health, nutrition, inflammation, healthy aging and IV therapy. - The care process starts with a blood draw covering 40 foundational biomarkers. - Expanded programs review up to 66 biomarkers. - Patients can complete blood draws at home, at work or at one of the practice's five locations. - Physicians review results beyond standard reference ranges, then build a treatment plan around labs, symptoms and goals. - The team retests key biomarkers over time to refine care. - The site includes pages for hormone therapy, thyroid care, peptides, weight loss, metabolic health, longevity, menopause and PCOS, type 2 diabetes, autoimmunity, mood and stress, gut health and IV therapy. - A treatment plan may include hormone therapy, peptides, supplements, medications, weight-loss support, nutrition and lifestyle strategies. - In-person physician visits are available at the Old Town Scottsdale clinic at 3337 N Miller Road, Suite 102. - Virtual appointments are available for eligible patients. - Blood draws are available in North Scottsdale, Phoenix, Mesa and Peoria. - The location pages say in-person care may expand to some of those areas in the future. - The website outlines a starting package that includes lab testing and a physician consultation, plus pay-per-visit follow-ups and a monthly membership option. - The practice is cash-pay for consultations and treatment. - AZ Functional Care & Hormones accepts HSA and FSA funds for eligible services. - The practice offers payment over time through Cherry.

Between the lines: - The website update appears designed to turn a name change into a clearer patient acquisition tool, not just a branding exercise. - The emphasis on biomarkers, monitoring and personalized plans signals a data-driven care model common in functional medicine. - Multiple lab-draw locations can lower friction for patients across the Valley even when physician visits remain concentrated in Scottsdale.

What's next: - Patients can explore the website and book a consultation online. - Patients can also call the Scottsdale office at 480-630-9093. - The practice says some current blood-draw-only locations may add in-person care in the future.

The bottom line: - AZ Functional Care & Hormones is betting that continuity of care plus a clearer digital front door will make its rebrand feel like an upgrade, not a reset.